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FMS 368 Advertising Strategies in Media

Global Business Consulting Program
Prague, Czech Republic

Dates: 1/27/25 - 5/21/25

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Global Business Consulting
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FMS 368 Advertising Strategies in Media

FMS 368 Advertising Strategies in Media Course Overview

OVERVIEW

CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Media Studies
Other Subject Area: Advertising
Instruction in: English
Course Code: FMS 368
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42

DESCRIPTION

The course will identify and analyze the key concepts, techniques and models used in modern advertising and marketing communication. The course will challenge students to apply these concepts while creating their own advertisements.